Willamette Valley Visitors Association

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Willamette Valley Visitors Association, the official destination marketing organization for the Willamette Valley, partnered with Lawrence PR in 2016 to amplify the region’s profile as a must-visit travel destination.

Over the course of the partnership, Lawrence PR has secured high-profile coverage in Forbes, Vogue, Lonely Planet, Travel + Leisure, Food & Wine, and USA Today, along with regional and industry outlets including Sip Magazine and 1859 Magazine. These stories have highlighted the Valley’s world-class vineyards, thriving culinary scene, and the distinctive experiences that make the region a draw for travelers from around the world.

Eugene, Cascades and Coast

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Lawrence PR’s engagement with Eugene Cascades & Coast started in January 2022. After seeing the positive results coming in through an existing partnership with the Willamette Valley Visitors Association, Eugene Cascades & Coast decided to hire Lawrence PR full-time. Lawrence PR now serves as the public relations partner to Eugene Cascades & Coast, acting as an extension of the DMO’s team. With this new partnership, the agency is now able to dive even deeper into what’s new within the region.

From general destination pitching and media visit itinerary ideation to initiative-specific outreach around regenerative travel, sporting events, outdoor recreation and more, Lawrence PR helps gain sustained traction for the region’s new and noteworthy happenings.

Explore Lincoln City

Lawrence PR started with Explore Lincoln City in March of 2020, right at the precipice of COVID. Shortly thereafter, the Oregon Coast closed all transient lodging. Lawrence PR worked with the city’s tourism team to identify key people, businesses and organizations in Lincoln City that, through their actions during the pandemic, evoked the very nature of the community in which they lived.

As Lincoln City once again opened to visitors, the team identified strategic media, events and partnerships to promote travel to this wonderful destination, filled with unexpected attractions, restaurants, activities and more.

Neuman Hotel Group

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Lithia Springs Resort, Larks Home Kitchen Cuisine, and Ashland Springs Hotel — With a longstanding legacy of revitalizing properties in Ashland, the Neuman Hotel Group partnered with Lawrence PR in early 2019 to enhance the visibility of its hotels and promote the broader Southern Oregon tourism experience. The ongoing priority: to craft a compelling identity centered on outdoor recreation, culinary experiences, local wineries, artisans, wellness, and regional culture.

Since the beginning of its partnership with Neuman Hotel Group, Lawrence PR has hosted numerous media visits and pitched stories that highlight the area's historic charm, family-friendly appeal, and restorative travel opportunities. These efforts have secured coverage in a wide range of local, regional, and national publications.

Martin North

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Stephanie Inn & Dining Room, Public Coast Farm, and Public Coast Brewing Co. — In 2017, Martin North engaged Lawrence PR to lead its public relations strategy and support the launch of new programming, including Stephanie Inn Sojourns, the Hayday! Beer Festival, and Stackstock Music Festival. Over the nearly eight-year partnership, Lawrence PR and Martin North have made a significant impact—saturating local and regional markets and securing strategic placements in a wide range of national publications.

Most recently, Lawrence PR announced that Stephanie Inn was named the No. 1 Resort in the West in the Travel + Leisure World’s Best Awards 2025 readers’ survey. This prestigious honor garnered top-tier national recognition and represents a major milestone for the intimate, 42-room coastal retreat, which has welcomed discerning travelers to the Oregon Coast for more than three decades.

Brasada Ranch

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Brasada Ranch, a premier resort in Central Oregon which boasts 300 days of sun a year, enlisted Lawrence PR in August of 2020 to generate local, regional and national coverage for the property as not only a destination for travel, but also as the perfect place to live.

Since Lawrence PR started with Brasada Ranch, the team has earned coverage in top tier national publications like The Wall Street Journal, Real Simple, Forbes, Reader’s Digest, Brides, Travel & Leisure, Vice, Martha Stewart Magazine, The Zoe Report, Nerd Wallet, and more, as well as, a variety of regional publications like TravelAwaits.com, Seattle Refined, SeattlePi and SIP Northwest. The team has also coordinated local broadcast segments featuring Brasada Ranch on KTVZ, KOIN and KPTV.

McCollum Heritage 91/One Barrel Challenge

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In April 2020, CJ McCollum enlisted Lawrence PR to strategically launch McCollum Heritage 91, his Willamette Valley wine label. The team guided the timing, produced the launch and later announced CJ’s land acquisition in Carlton. They also identified key activations for the athlete as he seeks to grow his personal brand as a lifestyle leader. Among these activities is the Food & Wine Classic in Aspen, where Lawrence PR coordinated meetings between McCollum and Food & Wine editor Hunter Lewis, Food & Wine Best New Chef Kwame Onwuachi, several Top Chef Portland contestants and - perhaps most notably - pop musician P!nk. Katie is also in the process of planning a business and wine seminar for McCollum with Dwayne Wade for the 2022 Classic.

In the winter of 2021, McCollum further leaned into his passion for creating more inclusivity in the wine industry through his partnership with seven regional wineries in the creation of the One Barrel Challenge. Lawrence PR donated its time, with proceeds benefiting the Maurice Lucas Foundation.

Durant

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Durant is a stunning vineyard, commercial olive mill, nursery, and lodging property nestled in the heart of Oregon’s renowned Willamette Valley wine country. In 2021, Durant partnered with Lawrence PR to elevate brand awareness and secure local, regional, and national media coverage for its multifaceted wine country destination.

Lawrence PR began by spotlighting Durant’s annual Olio Nuovo Festival, which celebrates the harvest of its freshly pressed “new oil.” The team secured local media coverage in outlets such as Eater PDX, KOIN, KPTV, The Oregonian, and more. With strong local recognition established, we expanded efforts to regional and national audiences, landing features in Forbes, Tasting Table, ABC’s Made in America, USA Today, Fast Company, VinePair, and others. The team strategically positioned owner Paul Durant as a master miller and highlighted the property's internationally award-winning extra virgin olive oil, acclaimed wines, and overall appeal as a premier destination.